Thus, the Sofia Foundation for Children’s Safety was born. The Bag in the Back campaign and mnemonic was created to aid in both mental and physical prevention, with the campaign urging parents to leave an essential personal item — think laptop, ID badge, cell phone or briefcase — in the back seat so that, before they locked their car, they would be forced to open the back door to retrieve the item. Developing this habit helps minimize the risk of leaving a child in the car unintentionally.
The Bag in the Back campaign kicked off with a short video accompanied by a window sticker to spread awareness. We wholeheartedly believe we can save lives by encouraging parents and caregivers to habitually place a bag in the back of their vehicle alongside their child.
Please join us by sharing this idea with all those whose lives might be positively impacted by this work.